Marketing Salary Guide Australia
Updated July 2026
Marketing salaries in Australia range from around A$60,000 for entry level roles to A$450,000 and above for chief marketing officers. This guide covers what every marketing role typically pays, how earnings grow across a marketing career, and which companies are hiring right now, based on live monitoring of 176 open marketing roles on company careers pages.
Marketing earnings by career stage
Typical salary range at each stage of a marketing career in Australia. Tap a point to see that role's guide.
Salary guides by role
| Role | Level | Typical range |
|---|---|---|
| Entry Level Marketing | Entry | A$60,000 to A$75,000 |
| Marketing Assistant | Coordinator | A$60,000 to A$75,000 |
| Marketing Analyst | Coordinator | A$75,000 to A$100,000 |
| Marketing Executive | Coordinator | A$70,000 to A$90,000 |
| Marketing Coordinator | Coordinator | A$65,000 to A$85,000 |
| Digital Marketing | Specialist | A$80,000 to A$110,000 |
| Marketing Manager | Manager | A$120,000 to A$165,000 |
| Digital Marketing Manager | Manager | A$120,000 to A$165,000 |
| Brand Manager | Manager | A$115,000 to A$155,000 |
| Social Media Manager | Manager | A$90,000 to A$125,000 |
| Product Marketing Manager | Manager | A$130,000 to A$180,000 |
| CRM Manager | Manager | A$115,000 to A$160,000 |
| SEO Manager | Manager | A$105,000 to A$145,000 |
| Senior Marketing Manager | Senior | A$145,000 to A$195,000 |
| Head of Marketing | Head | A$170,000 to A$230,000 |
| Marketing Director | Director | A$200,000 to A$280,000 |
| Chief Marketing Officer | Executive | A$250,000 to A$450,000 |
Salary guides by city
Sydney
Melbourne
Perth
Adelaide
Get paid more by applying first
Roles that have just been posted get fewer applicants, and fewer applicants means more negotiating power. marketingjobs.fyi monitors company careers pages directly and alerts you within the hour, before the role hits Seek or LinkedIn.
Get free alerts →Frequently asked questions
What is the average marketing salary in Australia?
Most mid career marketers in Australia earn between A$90,000 and A$165,000 per year. Coordinators typically earn A$65,000 to A$85,000, marketing managers A$120,000 to A$165,000, and heads of marketing A$170,000 to A$230,000.
What is the highest paying marketing job?
Chief Marketing Officer is the highest paid marketing role, typically A$250,000 to A$450,000 or more as a package of base, bonus and equity. Among individual contributor roles, Product Marketing Managers tend to earn the most at A$130,000 to A$180,000.
Which Australian city pays marketers the most?
Sydney typically pays the most for marketing roles, usually 5 to 10 percent above the national range, followed by Melbourne. Brisbane, Perth and Adelaide generally sit at or slightly below the national range.
How can I earn more as a marketer?
The fastest salary jumps usually come from moving companies rather than internal raises, and from building in-demand skills like performance media, marketing automation and analytics. Applying early to new roles also improves your negotiating position. marketingjobs.fyi alerts you within the hour of a role going live.
About this guide
Written by Mitch Cartwright, a Sydney-based performance marketer and the founder of marketingjobs.fyi. Last updated July 2026.
Salary ranges are estimates informed by public occupation earnings data, including the ABS Employee Earnings and Hours survey (May 2025) for related occupation groups, adjusted for role level. Actual pay varies by employer, experience, qualifications and company size, so treat these ranges as a guide rather than a guaranteed figure. Live hiring data comes from marketingjobs.fyi's direct monitoring of company careers pages, refreshed throughout the day.