Social Media Manager Salary in Sydney
Updated July 2026
A Social Media Manager in Sydney typically earns between A$95,000 and A$130,000 per year. The midpoint sits around A$113,000, or roughly A$2,170 per week before tax.
Marketing earnings by career stage
Typical salary range at each stage of a marketing career in Australia. Tap a point to see that role's guide.
| Career stage | Experience | Typical range |
|---|---|---|
| Marketing Coordinator | ~1 yr | A$65,000 to A$85,000 |
| Digital Marketing | ~3 yrs | A$80,000 to A$110,000 |
| Marketing Manager | ~6 yrs | A$120,000 to A$165,000 |
| Senior Marketing Manager | ~9 yrs | A$145,000 to A$195,000 |
| Head of Marketing | ~12 yrs | A$170,000 to A$230,000 |
| Marketing Director | ~16 yrs | A$200,000 to A$280,000 |
| Chief Marketing Officer | ~20 yrs | A$250,000 to A$450,000 |
Social Media Manager salary by location
The Social Media Manager market right now in Sydney
From marketingjobs.fyi's live monitoring of company careers pages, not scraped job boards.
2
live roles right now
1
posted in the last 30 days, down from 2 the month before
2
companies hiring
Social Media Manager roles open now in Sydney
Social Media Producer
News Corp Australia · Sydney
Social Media & Content Specialist
Stake · Sydney
What does a Social Media Manager do?
Social Media Managers own organic social strategy: the content calendar, channel growth, community management and increasingly short form video. Most roles also brief or run paid boosting on top performing content.
Skills that push you to the top of the range
How a Social Media Manager compares
| Role | Typical range (Australia) |
|---|---|
| Social Media Manager | A$95,000 to A$130,000 |
| Digital Marketing | A$80,000 to A$110,000 |
| Senior Marketing Manager | A$145,000 to A$195,000 |
| Marketing Manager | A$120,000 to A$165,000 |
| Digital Marketing Manager | A$120,000 to A$165,000 |
Get paid more by applying first
Roles that have just been posted get fewer applicants, and fewer applicants means more negotiating power. marketingjobs.fyi monitors company careers pages directly and alerts you within the hour, before the role hits Seek or LinkedIn.
Get free alerts →Frequently asked questions
How much does a Social Media Manager earn in Sydney?
A Social Media Manager in Sydney typically earns between A$95,000 and A$130,000 per year. Pay varies with experience, company size and industry.
Is A$113,000 a good salary for a Social Media Manager?
A$113,000 sits around the middle of the typical Social Media Manager range in Sydney. Candidates with in-demand skills, strong results or experience at well-known companies often land in the upper part of the range.
What is the next step up from a Social Media Manager?
The usual next step is Senior Marketing Manager, which typically pays A$145,000 to A$195,000 in Australia.
How can I increase my salary as a Social Media Manager?
The fastest salary jumps usually come from moving companies rather than internal raises. Applying early matters too: roles that have just been posted get fewer applicants, which improves your negotiating position. marketingjobs.fyi alerts you within the hour of a role going live.
Related salary guides
About this guide
Written by Mitch Cartwright, a Sydney-based performance marketer and the founder of marketingjobs.fyi. Last updated July 2026.
Salary ranges are estimates informed by public occupation earnings data, including the ABS Employee Earnings and Hours survey (May 2025) for related occupation groups, adjusted for role level. Actual pay varies by employer, experience, qualifications and company size, so treat these ranges as a guide rather than a guaranteed figure. Live hiring data comes from marketingjobs.fyi's direct monitoring of company careers pages, refreshed throughout the day.